Big Baller Brand News

Big Baller Brand Could be in for a Huge Year with more Athletes Endorsing


In a world where NIKE, Adidas, and Under Armour have reigned supreme, Big Baller Brand is now the new wave. When LaVar Ball initially unveiled the plan for the brand, he stated he was not interested in signing other athletes until all three of his sons were taken care of first.

Mission accomplished.

In an unprecedented move, LaVar managed to get all three sons their own signature shoe before either signed an NBA contract. Last year, Lonzo launched his Zo2 Prime shoes, much to the chagrin of sneaker executives and critics across the country, who viewed this move as potentially damaging.

To one-up Lonzo, LaVar’s youngest son, LaMelo, released the Melo Ball 1 (MB1) signature shoe late last summer becoming the youngest, and only high school athlete with their own shoe. Which left LiAngelo, LaVar’s second son, who was shackled by the rules of the NCAA as a freshman at UCLA, to be last with his signature shoe, the G3 Luxe.

RELATED: LaVar Ball to Reach Billionaire Status with Big Baller Brand Water

Now that all three boys are secured in their deals, the doors have swung wide open for LaVar to test the waters of other athletes to bring under the umbrella. The first domino to fall appears to be current New Orleans Pelicans guard, Jordan Crawford.

Crawford has long been a supporter of Big Baller Brand when he publicly purchased a pair of Lonzo’s shoes last year. He then took it a step further when he unveiled his Zo2 Prime Remix shoes during a game between the Pelicans and the Phoenix Suns — a game in which he dropped 13 points in 9 minutes.

According to Shams Charania of Yahoo Sports, Crawford and Big Baller Brand are in talks to create a partnership together, making him an endorser.

LaVar has lauded the business practices of having your own brand, and how he does not restrict his sons from wearing whatever they choose. “That’s that independence,” LaVar exclaimed during a previous interview when discussing Lonzo’s decision to wear multiple shoes during last year’s NBA summer league games.

RELATED: LaVar Ball May Buy an NBA Franchise in a few Years

With that said, per the report, this isn’t a normal endorsement deal for Crawford. He’s expected to sign a contract at some point with Big Baller Brand, which will allow him the same independence LaVar preaches to afford him the opportunity to pursue other deals.

With the flood gates now opened, don’t be surprised to see more athletes leverage the Big Baller Brand to maximize their other interests. LaVar is about creating opportunities and disrupting the typical corporate business practices. Whether or not other athletes would want to sign long-term with Big Baller Brand or not isn’t an issue for the Big Baller as long as he’s receiving the exposure and brand recognition he’s desiring.

Jordan Crawford may be the first outsider to join the family, but chances are we will see a few more down the road — and possibly very soon.

Brandon Williams is the Editor in Chief for Fresh Sports TalkYou can follow him on Twitter @TalkinWithFresh, or “Like” him on Facebook.

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